Good for earth.

The Most Sustainable Brand. Based in LA.

  • ★★★★★

    “Whatrrrrrr”

    Gopa
  • ★★★★★

    “I've been drinking Whatrr before they got into Erewhon #early”

    Ella
  • ★★★★★

    “They are selling the most sustainable water bottle in the world...and the designs are dope. ”

    Manohara
  • ★★★★★

    “"I feel good knowing Whatrr is doing the best they can to support Mother Earth. Their biodegradable bottle is awesome." ”

    Aimbert
  • ★★★★★

    “Sustainable & Stylish”

    Miles
  • ★★★★★

    “I want to build the most sustainable brand in Los Angeles, then California, then US, then the world. ”

    Steven, CEO

1,790

Bottles sold and pieces of trash removed.

For every bottle we sell, we pick up one piece of trash.

HEY LA: BUY IN STORES TODAY

LA's upscale grocery store.

Erewhon is proud to be a Certified Organic Retailer and Certified B Corp. At Erewhon, we believe that nutrition is the key to a radiant lifestyle. Through our markets, we endeavor to provide exceptional organic products that inspire good decision-making and healthier communities.

An epic plant based kitchen in Culver City.

Hey Sunshine Kitchen is a realization of all of our knowledge, love, and passion for plant-based food, delivered to our guests. We want to help every guest shine from the inside out, through deliciously vibrant and healthy meals. The brighter you shine, the more your inner gifts will enhance the whole planet. We hope to Dine Brightly™ with you soon!

LemonShark Poké is the healthy, friendly poké concept that pioneered the “fine casual” restaurant movement. Focused on refined, high-quality and sustainable products and an inviting, upscale and modern atmosphere.

Melrose Pizza Shop

Soulja Boy's Clothing Store on Melrose

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FAQ

Ideally all plastic used would be recycled. But it's not, 80% of all single use bottles end up in the landfill. And they last for 800 years, our great great great grandkids will still have the plastic we use today.

Whatrr solved this with Natural American Spring Water packaged in a landfill biodegradable bottle.

Landfill biodegradation is when plastic (or any other material) degrades from the action of naturally occurring microorganisms, such as bacteria, fungi and algae as found in all landfills. Biodegradation can occur in either aerobic (with oxygen) or anaerobic (without oxygen) environments.

On our mission to restore Mother Earth, this bottle is surely a taste of victory.

Renewable bamboo and sugarcane pulp makes up the outer shell, and a biodegradable plastic barrier makes up the inner bottle.

Proprietary mixtures in the bottle accelerate the natural biodegradation of the inner green barrier in biologically active landfills and anaerobic digesters as validated by independent certified laboratories using ASTM International test methods. Independent third-party testing has shown up to 59.3% biodegradation in just 365 days in landfill replicated testing (ASTM D5511).

TLDR, more than half is gone in a year and it's a good assumption to guess between 3-5 years.

Roll the R's until the wheels fall off.

1. Landfill biodegradable bottle

2. Great tasting spring water

3. Refillable bottle

4. Insulating bottle

5. Protected inner bottle from UV and heat, which protects against micro-plastics

The outer shell of bamboo and sugarcane helps speed up the biodegradation process in a landfill by drawing microorganisms in close proximity to the biodegradable plastic barrier.

The barrier also provides structural integrity for the bottle so we can use less barrier material.

As an added bonus, the barrier keeps the liquid inside colder for longer and protects the inner barrier from UV light, protecting from micro-plastics and allowing for a smooth crisp taste.

We use an additive in our barrier material to accelerate the natural degradation of plastic in landfill environments. The additive is FDA compliant and safe for food contact.

Up to 400 days. It only starts breaking down under the heat and pressure of a landfill.

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